Avatar – Again

Apr 22, 10 Avatar – Again

Avatar sequel and re-releaseLA Times caught up with director James Cameron, who spoke about an “Avatar” sequel and revealed that 20th Century Fox is planning to re-release the film in cinemas again.

Regarding the sequel: “Part of my focus in the second film is in creating a different environment – a different setting within Pandora. And I’m going to be focusing on the ocean on Pandora, which will be equally rich and diverse and crazy and imaginative, but it just won’t be a rain forest. I’m not saying we won’t see what we’ve already seen; we’ll see more of that as well.

Regarding re-release: “We’re working on finishing an additional six minutes of the film for a theatrical re-release in August. We were sold out of our IMAX performances right up to the moment until they were contractually obligated to switch to ‘Alice in Wonderland,’ so we know we left money on the table there. We went from declining 8% a week to declining 50%. Clearly, it wasn’t market forces directly; it was the availability of theaters.So this means more blue people, for longer amounts of time, on more screens and then back for another movie!

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